WELCOME TO CAPITALISM! In this game, we will guide you through
setting up your first company. Then, you can try your hand at
managing your own business and experience competition in a fast
paced dog-eat-dog business world.

The following hot keys are available in this game:

[Esc]              - Display the instructional game menu.
[Back Space] - Go back one instructional step.

pos   : 136, 131
First, we need to introduce you to the game controls. Look at
the regional map window. The world in Capitalism is generated
randomly, so it is different in each game.

pos   : 109, 106
The words on the map are city names. As in the real world,
business prospers where people come together. The cities will be
where most of your business activities take place.

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Notice the highlight box in the regional map.

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The area surrounded by the highlight box is magnified in the
detailed map window.

pos : 103, 91, 116, 103
mouse : left single
You can click any area of the regional map to show that area in
the detailed map.

Try clicking here.

pos : 428, 142
You can also scroll the detailed map by using the scroll bars at
the sides of the window or by right-clicking on a site in the map to
center it on that spot.

pos : 436, 86
openmenu : 5, 3
When you move the cursor to the very top of the game screen, the
game menu appears. Most game functions are accessible in the game
menu.

openmenu : -1
Now that you have a basic understanding of the world, it's time
for you to build your first company.

pos   : 276,312,313,334
mouse : left single
Click the Build button.

pos   : 37,290
These are types of firms that you can build in Capitalism.

pos   : 56,260
A department store is the easiest to set up and operate, so that is
where you will start.

The location of the department store can greatly influence its
profitability. Here are a few suggestions for a good department
store site.

- Select a city with sufficient population to support
   strong sales.
- Building the firm near the city center will attract
   more customers.

Remember though, that a good location always has a higher land
cost.

pos        : 326,29,613,222
wait       : 20,400
checkpoint : 1
Now choose a location for your department store in the detail window.

Click the "Continue Game" button when you've made your decision.

pos   : 490,453
The cost to build this store is shown here.

pos   : 284,15
You have $10,000,000 cash and can afford it without difficulty.

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mouse : left single
Now press the "Build" button to build your first firm.

pos   : 277,257,312,279
mouse : left single
Congratulations! You have just set up your first department
store. Now click the Information button to look at your company.

pos   : 85,390
This is a picture of the interior of your department store.

pos   : 38,281
This is the logo of your company. In this game, we have selected
the logo for you. In a new game, you can select your logo from a
list of choices.

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This is your portrait. It doesn't look like you? Don't worry,
you can select it in a new game, too.

pos   : 211,276
This area shows some key information about your department store.

pos   : 214,390
This is the revenue graph for your company. It has no revenue yet, but
we will take care of that in a few moments.

pos   : 466,295
This area shows the goods that your department store is selling,
none currently. But we are going to add some soon.

pos   : 276,285,313,308
mouse : left single
Click the "Layout" button to see the internal layout of your company.

pos   : 448,361
There are nine slots here. Each slot represents a space where you can
set up a business functional unit.

pos       : 334,259,397,314
mouse     : left double
checkunit : 1, 10L
Let's set up a purchasing unit right now. Double-click on this
slot.

pos   : 200,420
This is your purchasing unit and these are your employees. You
have just created jobs for the city. We and the mayor of the
city thank you for your contribution.

pos       : 418,259,480,313
mouse     : left double
checkunit : 2, 12
You also need to set up a sales unit. Double-click on this slot, and select
a sales unit.

Now you have both the purchase and sales units. But you still need
to tell the workers in the purchasing unit to move the purchased
goods to the sales unit.

pos   : 399,282,415,292
mouse : left double
Link these two units together by switching on the linkage line
between them.

Double-click on this line.

pos   : 334,259,397,314
mouse : left single
Now, your company is ready to operate and earn some money. Let's
purchase some goods from outside suppliers, which in turn will be
sold to the customers.

Click the purchasing unit.

pos   : 172,340,238,354
mouse : left single
Next, click the "Link Supplier" button.

In Capitalism, you can produce goods locally or import them from
overseas countries. At the beginning of the game, there aren't
too many good local suppliers yet, so we will import some goods.

pos : 39, 103, 50, 113
mouse : left double
In this game, the government has built two seaports. One supplies
consumer goods and the other supplies raw materials.

Double-click here to highlight the seaport.

action: next_day
pos   : 372,289
These are the products available from the seaport. Before picking a
product, you must consider several factors. The most important are
price, quality, and brand.

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The price is shown here, but our total cost also includes a freight
cost related to the distance between your department store and the seaport.

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The quality and brand of the products are represented as numbers.
Since brands of imported goods are probably unknown to local
buyers, their brand ratings are always zero unless you arrange some
advertising for them.

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The overall rating is calculated based on the price, quality,
and brand rating. Low price, high quality, and a high brand rating
assure a high overall rating.

pos : 398, 310
The overall rating is displayed here as an indicator. Each
portion represents a different aspect of the product and their
combined rating becomes the overall rating of the product. The
yellow portion represents the price attractiveness of the
product, the green portion represents its quality, and the orange
portion represents its brand rating. Since the product's brand
rating is zero, you do not see any orange portion right now.

It seems that you could simply pick the product with the highest
overall rating. But you must consider other factors, such as the
freight cost, demand of the product in your city, and the
products offered by your competitors. We will discuss each of
these factors, but right now let's just pick a product to keep
things moving along.

pos   : 277,257,312,279
mouse : left single
Click the "Link" button to establish a purchase link with the
supplier. This tells your purchasing unit to buy this product.

pos   : 38,284
Your staff is now preparing to take delivery of the goods from the supplier.

In Capitalism, you only need to tell the purchasing unit which
product you want to buy. Your staff will keep purchasing the
product until the supply of the product is no longer available.

pos   : 334,259,397,314
action: enable_next_day
Currently, the goods you have ordered are still on their way to
your department store.

pos   : 418,259,480,313
Now they are being unloaded and moved to the sales unit.
Once the goods reach the sales unit, you are in the retail
business.

pos   : 277,257,312,279
mouse : left single
To find out sales information for the product, click the
Information button.

pos : 366, 293
This browser shows products that are being sold in the department
store. At the sides of each product picture, there are several
bar and line indicators. By reading these indicators, you find
out how well the product is selling.

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Underneath the picture of the product, there are two horizontal
lines. The upper blue one is the supply line and the lower red
one is the demand line. Since the product has just been launched
into the market, there isn't much demand yet. Thus, the red
line is extremely short and looks like a small dot.

pos : 402, 324
Another indicator you see here is the brand owner indicator.
It shows the corporate color of the brand owner of each product.

pos : 552, 389
The sale information for the highlighted product in the browser
is shown here. Three types of graphs are available: revenue,
quantity sold and gross profit. Select the graph you want to see
by pressing the appropriate button above the graph.

action : disable_next_day
You now have a basic understanding of how a department store
operates. It is your turn to expand your retailing business. Try
to set up more purchasing and sales units in your department
store and offer your customers more goods.

When you are ready to move on to the next instructional game,
press [ESC] and select "Next Game".

If you want some hints, press [ESC] and select "Hints".

Good Luck.
