_How can I increase the overall rating?_
The overall rating of a product is calculated based on price,
quality, and brand rating. If you decrease your products' prices,
their overall rating will increase and more people will buy your
products. Quality and brand are also very important, we will tell
you how to improve them in the following instructional games.

_What does the price concern mean?_
If a product has high price concern, consumers are more sensitive
to the price and care less about the quality and brand. Its
overall rating is more closely related to the price.

_When should I decrease my products' prices?_
Compare the overall ratings of your products to those of your
competitors. If yours are lower than those of your competitors,
people prefer the competition and you are losing your market
share to them. In this case, you should consider lowering the
price.

_What are local competitors?_
There are local competitors in each city. Although their firms
are not shown in the game map, they do compete directly with you.
Keep an eye on their ratings in the product reports and react
accordingly.
